Located in South Gate, a city located in the Southeast area of Los Angeles County, azalea brings top brands like Ulta, Forever 21, and Wet Seal, and quality sit down restaurants like TGI Friday’s, Habit Hamburger Grill, and others. 

According to 2011 demographics, azalea sits within 5 mile radius where nearly 1 million people and more than 223,000 households reside, not to mention a purchasing power of $4.28 billion.  Of that, 85% is Hispanic with over half the population being under 35 years of age.  As such, the marketing efforts target an evolving demographic that maintains both pride in its Hispanic heritage and yet calling for products and services that were not within their own community.  As a unique location in what many consider an underserved Hispanic community, azalea not only provides a leisure destination, but pride in community.