Safety concerns have changed what activations look like this year, yet centers have proven creative and resilient. From drive-thru trick-or-treating to augmented reality experiences, here’s a sampling of COVID-19-safe activations that centers have enacted so far this year and have planned through the holidays.
HIGHLIGHTED PRIMESTOR PROPERTIES
LATE SUMMER/EARLY FALL
Day of the Dead
In honor of Dia De Los Muertos, Plaza La Alameda and Panorama mall installed colorful, flower-filled community ofrendas, or altars, and invited people to bring pictures of their loved ones.
Oct. 20 – Nov. 3
Plaza La Alameda, Walnut Park, California
Oct. 21 – Nov. 5
Panorama, Panorama City, California
Pumpkin patch
To celebrate Halloween and kick off the holiday season, azalea Regional Shopping Center installed a community pumpkin patch.
Oct. 23 – Nov. 23
azalea Regional Shopping Center, South Gate, California